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Actionable insights to help service providers navigate emerging consumer scams and other critical online threats
As we settle into 2025, cyber threats are now more sophisticated than ever. Fueled by recent advancements in AI, cyber criminals are increasingly exploiting human emotions and global geopolitics to carry out their attacks, often executed through advanced social engineering schemes. In this guide, we examine the tactics behind these threats and introduce a framework designed to help organizations strengthen their defenses. Looking ahead, we explore the future threat landscape, from the disruptive potential of quantum computing to AI's role as a 'trusted companion' in the fight against scams.
What's Inside the Guide?
The Battle for Data Privacy in the Cyber Wild West
How the Online Scam Landscape is Evolving in 2025
From Hook to Heist: Inside the Scam Kill Chain
The Impact of Shifting Geopolitics on Global Cyber Crime
Scam CSI: 5 Biggest Consumer Threats in 2025
The New Space Race: How to Adapt to Quantum Computing
The Cost of Data Breaches: Who Pays the Price?
The Role of Humanizing AI in the Future of Scam Protection
Understanding the Risks of an Expanding Connected Home
2024 vs. 2025 Cyber Threat Predictions
How the Online Scam Landscape is Evolving in 2025
Staying up to date with the rapidly evolving online scam landscape is crucial for protecting consumers, building trust, and ensuring positive experiences. To better understand the global scale of scams and strengthen efforts to combat this growing threat, we spoke with Jorij Abraham, Managing Director of the Global Anti-Scam Alliance (GASA), whose mission is to protect people from the financial and emotional harm caused by scams.
The Impact of Shifting Geopolitics on Global Cyber Crime
Dr Laura James, Vice President of Research at F-Secure, explores how the shifting geopolitical landscape influences scams and cyber crime. We examine the key geopolitical factors fueling crime, from the global cost of living crisis, which drives people to commit fraud and increases the cognitive burden on everyday individuals, to the rise of right-wing governments threatening a healthy, independent information environment.
The New Space Race: How to Adapt to Quantum Computing
Quantum computing—just a concept or fast approaching? This chapter explores its transformative potential, focusing on security challenges and offering practical steps for service providers to prepare for the quantum era. Learn why transitioning to quantum-resistant infrastructure is crucial to protect customers and maintain system integrity before it's too late. The race for quantum is on—who will get there first?
The Cost of Data Breaches: Who Pays the Price?
This chapter investigates the hidden toll of data breaches—from the steps scammers take to compromise businesses to the consumers who ultimately bear the cost. We examine how personal data is stolen and sold, the methods criminals use to hack businesses, and how they exploit individuals. We also reveal the cost of purchasing stolen personal data, including Meta and streaming service credentials, as well as PayPal accounts.
The Role of Humanizing AI in the Future of Scam Protection
AI is a powerful force that can be used for both good and bad. As cyber threats evolve at lightning speed, this chapter explores how humanizing AI could be the key to stronger, more intuitive scam protection. We examine how AI quickly went from a concept to the new normal, now requiring little technical skill to accomplish complex tasks, and what this means when it’s misused. Can AI be harnessed as a trusted companion?
