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Helsinki, Finland – June 13, 2024: F‑Secure, a leader in consumer cyber security solutions, is pleased to announce the release of its latest report, Living Secure 2024. This comprehensive report highlights the findings from the Living Secure 2024 Survey, which explores the digital moments we need to protect against scams.
In 2022, F‑Secure revealed how our lives are now punctuated by digital moments. Now, this latest survey reveals that the things that made us feel vulnerable two years ago are the same today, with 80% of us worrying about our online safety. Companies working in these areas haven’t done enough to make us feel any safer. In fact, in some cases, the feeling of vulnerability has increased.
The survey reveals several significant findings that suggest the expansion of the scam landscape, including:
34% of respondents experienced a cyber scam in 2023.
85% of people reported receiving a digital scam attempt.
80% of participants are concerned about their online safety.
54% of cyber scams are conducted via email.
70% of people believe their risk of cyber threats will increase next year.
7 in 10 people are unsure who to trust online.
Consumers are now more exposed to scammers’ tactics than ever, with three-quarters using social media on a weekly basis (76%), and generative AI making it harder than ever to spot scams, misinformation, and fake news. The findings show that effective consumer cyber security starts with education around scams as well as the right protection.
“As the digital landscape evolves, so do the tactics of cyber scammers. This report shows that a vast majority of people have been targeted by digital scams, and many are uncertain about how to stay protected,” said Timo Laaksonen, President and CEO at F‑Secure. “Our dedication to advancing consumer scam protection is driven by a critical need to protect consumers effectively from the evolving threats while making it easy for users to stay safe.”
Read the full report. For media inquiries, please contact:
Sabrina Evans
Head of Content & Communications, F-Secure
sabrina.evans@f-secure.com
+44 7721 316 881
The F‑Secure consumer survey, Living Secure, was undertaken in January 2024. The online survey was conducted in cooperation with Dynata. The total number of respondents was 7,000, selected from seven countries: Brazil, Finland, France, Germany, Sweden, UK, and USA (N = 1,000/country, age 18–75 years).
