
Once you have developed an application, you upload it to the newly created App Store. The App Store is an application that will run on your iPhone/iTouch and enables you to download and install third party applications on your phone. Some apps will be free, others you'll have to pay for and for that Apple will take a 30% share of the price.
While we haven't yet had time to look closer at the SDK to see what's possible and if it could potentially be used by malware writers for malicious purposes; what is great is that you now don't have to JailBreak your iPhone to be able to run apps coming from third party developers. We've already seen one
trojan targeting those who've used this approach to run applications not coming from Apple.
One interesting thing about all this, you have to have a Mac to be able to use the SDK, it doesn't support Windows.
We'll post more on this topic once we've had a closer look at the SDK.
Update: The Apple developer site seem to be under a very high load at the moment. Seems like we're not the only ones trying to download the SDK.